Selling the WHY behind your fitness business, instead of the WHAT!

Trying to only sell your what is going to be a tough sell in today’s market … as everyone is selling their WHAT (their App, program, f2f pt, check in, nutrition methods, etc).

And yes!

You need a USP which is your HOW. But what is really going to get the right people into your business is your WHY. How might this sound? ....

 “I DO PERSONAL TRAINING” “THE SESSION'S ARE TAILORED, YOU GET CHECK INS, AND NUTRITION ADVICE LIMITED SPACES Want to sign up?"

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“I believe that challenging the normal yo yo dieting trend in the UK and helping people break through their beliefs on the health and wellness is a right for everyone to have access to. We do this by fitting the person to the program so it will be the last “diet” they ever do, its delivered by … want to buy it”

Simon Sinek did a TED talk a few years ago about this concept, and honestly when I first listened to it, it sounded bang on! But I couldn’t apply it to my business.

Until … I was getting crickets back when putting out my awareness around my business.

And like so many I was focusing on the features! What people get from me.

I was trying to differentiate myself from the competition by making my check in sound different and using personalised a lot haha.

But still very limited engagement or excitement around my proposition.

Start by asking yourself these questions.

• What’s the main problems I want to solve with my business?

• Why is this important to me?

• How can I relate to this?

• Why is this different?

• What’s unique about my service?

• Who will it help? and why?

Start with figuring out the WHY first. It's the problem you want to solve, it's why the problem exists, and what impact that will have on people. 

I can guarantee doing this will immediately change your through process when creating awareness and also making decisions for your business.