Selling the WHY behind your fitness business, instead of the WHAT!
In the fitness industry especially personal training, the industry is very hyper focused on selling their WHAT!, or the features of their business.
It's something we can explain easily, so is the go to call to action or copy of our ads and content.
Although this is important, very few people can really differentiate between the competition. This is because they can't relate to a feature, but they can to your WHY. here we dive into this and how it can change your marketing.