The PT Business transformation 2.0 (PTBT) has been built to fast track a major improvement in your service, systems, and sales.

The 16-week MENTORSHIP is designed to help you focus on the core areas of your business each PT needs to have in place allowing you to concentrate on your delivery of client results and therefore increasing your rate of retention and referrals.


What takes most PTs years to put together (if they are able survive within the industry) you will have completed in just 4 months with direct accountability to make sure it gets done
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Who this is for ...  



We know first hand how training providers don't set you up to the right level to running and delivering a self employed fitness business. We know that commercial gyms have an agenda to their share holders, which repent properly investing in you and your business to the right level

It's not your fault that you haven't been supported in the right way. Just getting through your level 3, starting your business is hard enough. Figuring out price point, programming etc ... we all wing to some degree. 

It's why we created our business, and specifically the PTBT mentorship, is to fill this gap and give personal trainers the opportunity to not just survive .. but to thrive in their businesses. 

If you’re a PT/ Coach;
  • Who can’t fully guarantee where their next client is coming from.
  • Feeling lost and not knowing what to do and when to do it.
  • Feels insecure at the fact you don’t have a consistent wage.
  • Worry about clients leaving you which can have a sudden impact on your finances.
  • Who wants to improve their systems in the business to eventually claw time back for themselves.
  • Constantly overthinks if your service is good enough for clients.
  • You struggle with client adherence when it comes to nutrition, them training away from you or completing their weekly check in’s.
  • As well as a PT who just generally struggles with procrastination and a bit of paralysis by analysis when it comes to applying the things you know you need too.
The PTBT is literally designed to sort all of that out for you, a combination of this 16 week mentorship program, hard and smart work alongside a growth mindset will rapidly improve your business and therefore your life with it.

What you receive ...  

By the end of the 16 weeks’ you will go away with;
  • A full marketing plan to bring in consistent leads
  • An onboarding system that can be automated helping you bring the right clients in for you
  • A full social media strategy to help you gain more engagement, followers and sales
  • A client video education area to help with retention
  • A complete client journey to give you clarity and direction
  • A full structure to the back-office side of your business
  • An understanding of how to budget, forecast and plan to grow your business
  • Systems to help you track the performance of your business
  • A stronger understanding of how to get better more consistent results for your clients
  • A business Dashboardto help manage all areas helping you improve time and client management

Investing in yourself can be a difficult process to go through knowing who to trust, making sure it’s the right program for you and even having the confidence to open up and accept about the things you need to improve.
Trust us we have been there and one thing we do know is trying to understand and work through all the areas of your business alone is a near impossible task,
  • This is why we put this mentorship together,
  • To help you cut out the things you don’t need to concentrate your time on.
  • To help you raise the standards of your coaching and business in the shortest time possible.
  • To improve your all round confidence in yourself, minimising the self-limiting beliefs that are causing your to compare yourself to other coaches far too much which is maybe getting you down and slowing you down.

What do you get? 

How is the mentorship program delivered, and what's included?

  • You will gain access to your own PT Business transformation platform with over 200 recorded webinars that we guide you through over the 16 weeks.

  • LIVE small group mentoring and coaching sessions 6 x per week, to support you applying the information and making the mentorship personal to you and your business needs.
  • Weekly business review check in & feedback to help you form productive habits within your business, helping your track and reflect on the highs and lows of the week.
  • Monthly Business Review Template and LIVE session to support you understanding your business fully and give you clarity and confidence to make data driven decisions. Giving you a clear plan for the month ahead.
  • Resource templates, eBooks, downloads, and examples to support you current processes to improve, or simply to help get you started.

  • Private PTMA Facebook/WhatsApp Group. It can be a lonely place being self employed, this is why the community of trainers, coaches and gym owners have a safe place to feel apart of the industry, without judgement, and with full support from the whole team. We are so proud of this.


Here are the Brucie bonuses! .... you also get the below bespoke specialist courses and more!

Why trust us? 

We know there are a lot of claims of grander online promising you the world.

We have been coaching coaches since 2016, and to do have trained, coached and mentored over 10k personal trainers. 

Our mission is to support an army of coaches who love what they do, impact peoples lives, have security and work life balance they deserve. 

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Frequently asked questions

What happens once I sign up? 

Immediately. there's NO WAITING around 👍

As soon as you sign up you will get emails confirming and guiding you through the first stages,where everything is, how to access and exactly what to do next. 

You'll be given access to the support WhatsApp and Facebook groups. 

And also be able to book yourself in to a 1-1 welcome call. 

Do I have to attend the live mentoring and accountability sessions? 

100% its a non negotiable from us. 

We have been coaching for a combined 40 odd years (scary I know ha). We have a direct correlation between coaching and the results it yields. 

So if you are after watching some videos at your own pace?, then this is not the right service to sign up to. 

Can I reach out to you individually? 

1000%! There are loads of ways you can speak to us on a 1-2-1 level. Firstly there is a direct messaging function on the portal you can use as much as you want to, plus social media channels, email, and also via the multiple weekly group calls 

Is there a limit of live mentoring session I can attend weekly? 

Short answer is no! We encourage attendance as much as possible, and actually making these a priority in your schedule is certainly the right way to go. 

How long are the webinars? 

The webinars vary from 10 - 60 minutes depending on the content. Our aim was to break up the topics into digestible chunks, so you can not only absorb the info, but also use that info to build and improve your strategies, process, and understanding. 

Are there any pre-requisites for joining the program? 

YES! Although they are related to status, business finances, or experience! But they are 100% down to your commitment to apply your self through the program and beyond. If you are looking for a program you can sit in the back ground and not engage with us or the group. Then this isn't the right program for you. We no how important the coaching side of things is, so if you are just after information? in the nicest possible way the program is not for you. 100% commitment is required, managing your time weekly, and applying yourself to improving YOUR business is key. And is non negotiable for us. 

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